Millennial and Gen Z consumers purchase the majority of new and used cars in the U.S. Upstart Auto Retail helps Honda dealers provide the fast, transparent, and convenient car buying experience that most consumers now expect. From building and pricing, all the way through to F&I and signatures, Upstart Auto Retail’s easy integrated workflow gives Honda customers a consistent omnichannel purchasing journey that serves them when, where, and how they want to interact.

“Today’s customers do a lot of the car-buying process online before heading to the dealership, so Upstart Auto Retail gives them an intuitive mobile and web experience and seamless transitions to the showroom floor,” said Michia Rohrssen, GM of Upstart Auto Retail. “Honda has always had some of the most loyal customers, and our digital retail platform will enable Honda dealers to provide a best-in-class purchasing experience and boost sales.”

Honda offers a full line of clean, safe, fun, and connected vehicles sold through more than 1,000 independent U.S. Honda dealers. Upstart Auto Retail supports Honda’s commitment to helping Honda retailers improve relationships with customers and enrich the overall customer experience, while increasing sales and profitability.

“What I love most about Upstart Auto Retail is that it’s a combination of a high-quality digital retail tool with an in-store app that streamlines the process for both customers and sales—making it a game changer,” says Scott Thomas, General Manager of Buckeye Honda. “It’s a customer experience tool, a retention tool, and a profit generator all wrapped up into one.”

With today’s news, Upstart Auto Retail, the fastest growing digital retail software for dealerships (Automotive Market Data, Q2 2022), adds Honda to its growing roster of OEM certifications including Kia, Lexus, Mitsubishi, Subaru of America, Toyota, and Volkswagen.